Upcoming Events

  • Direct Marketing To The OFWs
  • September Seminar
  • October Seminar
  • November Seminar
  • December Seminar

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DIRECT MARKETING TO THE OFW's
Inside the Mind of an OFW

As a direct marketer you will benefit from attending the upcoming seminar - workshop on Niche Marketing:

When you look at the OFW market, consider the following:
  • There are 1.3 million deployed OFW's.
  • With purchasing power worth $10 Billion
  • Ranks fourth in global remittances
To tap this market you need to know their mindset and their priorities --
  • Why despite their dollars now getting lesser with the peso appreciation, OFW's are still buying properties?
  • Why the OFW's materialistic approach to rearing their children?
  • What's inside those Balikbayan boxes they send home?
  • What do balikbayans spend on when they visit the country?
  • What do they spend their salary, overtime pay, and other income on?

The Direct Marketing to the OFW's seminar-workshop gets you into the mind of the OFW's. So you can figure them out and adjust accordingly your DM strategy.

Reserve for your seat now! Call our secretariat at 533-2309 and ask for Zeny or Flor.

Who should attend:

  • Managers of banks, fund transfer financial companies and insurance
  • Real estate developers and brokers
  • Managers of appliance / electronics marketing companies
  • Managers of companies offering lifestyle products/services
  • Marketers interested to tap into this lucrative market and need to gain awareness and understanding of the techniques, tools, and processes involved to make sound marketing decisions in niche marketing.