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White Papers

Articles can be retrieved based on the following topics
relating to direct marketing:

BACK TO BASICS: Relearning the rules of direct marketing.

by Rapsas, Tom. THE DMA BOTTOM LINE, January 15, 2003
Format and Availability: Full Text Only.

Ideas You Can Take To The bank! 10 Big Things All Direct Marketers Should Be Doing Now

by Suman, Alicia Orr. Target Marketing, v.v26n2 p. 31-33+, Feb 2003
Format and Availability: Abstract, Full Text.

Industry Perspectives: Three truths uncovered at the John Yeck Center for Advanced Studies in Direct and Interactive Marketing (or how DMEF changed my life).

by Hockenberry, Sr., Mike. THE DMA BOTTOM LINE, April 16, 2003
Format and Availability: Abstract, Full Text.

List Maintenance

by Lett, Stephen R. Jan, 2003
Format and Availability: Full Text

The power of inserts : Four ways to use this low-cost tool

by Friesen, Pat. Target Marketing, v.v26n2 p. 38, Feb 2003
Format and Availability: Abstract, Full Text.

Writing Email Messages That Get Results Best Practices for Selling Via Email

by Richards, Mark.
Format and Availability: Abstract, Full Text

Buying Lists: What every Direct Marketer needs to know.

by Schwartz, Ilene. Target Marketing, no.1 p. 28(4), January 2002
Format and Availability: Full Text.

Creative Tips to Boost Response

by Geller, Lois K. DMA Spotlight On, June 12, 2002
Format and Availability: Full Text Only.

READY SET GO! 50 creative e-mail tactics in 50 minutes.

by Direct Marketing Association. THE DMA BOTTOM LINE, May 15, 2002
Format and Availability: Abstract, Full Text.

The Relevance Revolution

by Schroeder, Scott. THE DMA BOTTOM LINE, April 17, 2002
Format and Availability: Full Text Only.

Start with the right list.

by Turner, Jim. Bank Marketing, 34 p. 39(1), July-August 2002
Format and Availability: Full Text, Abstract

WORDS THAT SELL: The secrets of writing good narrative copy.

by Direct Marketing Association. THE DMA BOTTOM LINE, June 19, 2002
Format and Availability: Abstract, Full Text.

10 Tips for Finding an Agency

by Walts, Jackie. Target Marketing, no.10 p. 141,144, October 2001
Format and Availability: Full Text.

Business-to-business Direct Marketing Resources

by Stevens, Ruth P.
Format and Availability: Abstract, Full Text.


Note:
The DMAP is providing this information as a service to its members and makes no representations about the suitability of the content or information provided by third parties and the information contained therein does not necessarily represent the position or views of DMAP.